Innovative design and equipment line-up, cosmetic tube container to hold tight
"We will catch up with the growing cosmetic container market, equipment investment and sophisticated design."
Hong Hee-jun, chairman of Dongin Industry (54, photo), met at the Ansan office in Gyeonggi Province on the 16th, said he will invest 2 billion won in capturing the rapidly growing cosmetic container market with an average annual growth rate of 7.4%. The design team is planning to create a new one, considering that the appearance of the cosmetics industry has a direct impact on purchasing.
Dongin Industry is a company that supplies cosmetic tube containers to AMOREPACIFIC and LG H & H and produces 36 million tube containers annually.
Sulwhasoo Cleansing Foam, Mise-en-Scene Treatment, Amos Hair Essence, and The Face Shop Dr. Belmer are the representative products of Dongin Industry. Chairman Hong said, "Unlike the days when we used to care for one cold cream, the base is expanding so that everyone can apply a variety of cosmetics." We believe that the cosmetics industry will grow even more robust. ” "We will invest about 2 billion won in facilities to strengthen the production of our flagship tube container and make other containers, leading the company to the top of the industry in the seventh to eighth in three years," he said. He believes the company will grow further if it improves product quality and reduces defect rates based on stable sources.
The design team also plans to develop and showcase products that lead the trend. "We are going to manage the cleanliness and storage conditions more carefully because it is a product that comes in direct contact with the body," he said. According to the industry, the cosmetic container market is about 1 trillion won.
Chairman Hong, who has constantly tapping the M & A market to run a cosmetics business while running a real estate agent, acquired Dongin Industry last February.
As interest in beauty has increased, it was not unusual to use a variety of cosmetics. We believe that it would be better to acquire a cosmetics container company than a cosmetics company that requires high technology or know-how. At the same time, the company acquired a stake of W6bn, including debt, due to its interests with the founder of Dongin Industrial Co., Ltd., who decided to sell the company because it was difficult to succeed the family business. Chairman Hong said, "Dongin Industry is a competitive company that has been delivering containers to large companies for 25 years and most of its 65 employees have worked for more than 20 years." "
By KICN news ho jin-lee
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