In Seongsu-dong, the rising epicenter of Korean fashion and beauty, a lip product capturing the symbolic essence of Seoul has taken center stage. JL Cosmetic announced that its color cosmetic line, MAKESOUL ‘Namsan 480 Tint,’ has officially launched in the beauty-exclusive section on the second floor of the recently opened Musinsa Megastore Seongsu, signaling a major expansion into the offline market.
The star of this launch, ‘Namsan 480,’ is a brand inspired by the total height of 480 meters—combining the elevation of Namsan Mountain with the height of the Seoul Tower itself. It marks the first brand in the industry to be developed based on an official license from Namsan Seoul Tower. The brand explained that its sophisticated lineup, including 8 shades of ‘Namsan 480 Glow Tint,’ 9 shades of Velvet Tint, and 12 types of Lip & Cheek products, is rapidly becoming a "must-buy" item for Gen Z and international tourists visiting the beauty section of Musinsa Megastore Seongsu.
The intense domestic popularity is translating into "love calls" from the global market. MAKESOUL has already completed its entry into all 500+ online and offline stores of POYA, Taiwan’s largest H&B (Health & Beauty) retailer, leading the K-beauty craze locally. Furthermore, it has expanded across Asia into Malaysia and Myanmar, and recently confirmed its entry into eight Middle Eastern countries, including Kuwait, with tens of thousands of units currently being prepared for shipment.
In the European market, the brand is expanding its influence in Poland, Italy, and the Czech Republic through a partnership with the Polish distribution firm Gabona. Global buyers analyze that the credibility of Namsan Seoul Tower—a premier South Korean landmark—serves as a core driver in enhancing product trust. Following the Musinsa Megastore launch, MAKESOUL has also begun reviewing practical plans to operate a pop-up store within Namsan Seoul Tower to further strengthen its connection with customers.
Choi Hye-young, CEO of MAKESOUL, stated, “It is deeply meaningful to showcase products containing the sensibility of Seoul, the heart of K-culture, at Musinsa Megastore, a landmark of Seongsu-dong.” She added, “By providing a special experience of 'owning the beauty of Seoul' beyond just cosmetics, we will leap forward as a global brand loved by consumers both at home and abroad.”
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